Realme announces new slogan, renewed focus on young customers

Here’s the official site post: www.realme.com/global/newsroom/openletter

Moving forward in 2024, we will be staying true to our original mission, while aiming higher in our standard. We are moving our focus beyond performance and design, focusing more broadly on the entire brand experience and product experience, with the goal of exceeding young users’ expectations at every turn. In our view, exceeding expectations begins with starting from the impossible, and raising the standard to make it possible.

It’s not clear what they mean by brand experience and product experience. Hopefully, it will mean an improved software experience.