steve was [correctly] against the Microsoft versioning scheme. he kept apple deliberately to a small set of products because it makes sales and reasoning about macs very smooth.
do you need a big desktop or a smol desktop? a big laptop or a smol laptop? do i need a huge workstation for industrial use? that's the kind of decision making that they were targetting.
he would have never had "iphone x" and shit because there should only ever be "iphone" and you have an iphone or you don't have an iphone, not "which 12 models of iphone should i buy tho"